BReaking news

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BReaking news 〰️

WE’re very excited to present..

Topps - Match Attax trading cards!

the when & what.

What you need to know.

We, PROXY, have signed a distribution agreement with Topps for 3 Nordic markets - Denmark, Sweden, and Norway.

We will be Topps extended arm in the three markets working with well-known products such as UEFA Champions League Match Attax, The Road To Euros 101 Match Attax (release spring 2023) and Formula 1 Turbo Attax.

Expected Releases:

Road to Euros 101 Match Attax - 1st of June.
UCL Match Attax - 24th of August.

trust the numbers!

To truly understand the scale and potential of Topps, we’ve taken the liberty to bring you the latest insights/data on Premium RETAIL Growth YoY.

Massive Growth of Premium Retail Product Sales in leading mass market chains in the US.

Growth of SKU’s above $10 SRP have helped to grow overall sales at US retailers significantly over the past 3 years.

get hyped!

Marketing initiatives.

Go big or go home!

Disclaimer. We’re still ironing out the details on marketing - so, some of these initiatives are subjects for change.

But one thing is certain. We’re rolling out the big guns for the launch on Topps - which means that the brand will get the full PROXY treatment. Here’s a few of our planned marketing initiatives.

Marketing Strategy & Tactics.

Hero content. Initiating with Topps hero content (Mourinho/high profile player) creatives targeted towards all relevant target audiences, to increase brand/product awareness.
Localized hero content. Utilizing localized high-profile players (men and women) to communicate Topps Match Attax to relevant target audiences, to increase brand/product awareness.
Activation and engagement. Unpacking, awesome competitions, user generated content to increase the product awareness and to drive sales.
Point of sales marketing. Providing updated and eye-catching POSM solutions to create in-store brand/product awareness - and to drive sales at point of sales.