How we do Marketing

Create fans, not customers.

That’s our core belief & what we always strive for. customers are here and now - fans are forever.

It might sound idealistic.. and it is. But our beliefs are backed up by Nordic consumer insights, media data and years of marketing experience. Consumers are always the sole focus of all our strategies; How they perceive the products/brands, and how and where they like to be entertained.

Only by entertaining can we engage, only by engaging can we activate and only by doing it over and over again, can we create long lasting relationships based on excitement… and love.

Our in-house marketing team work with selected nordic marketing agencies, to ensure that we always are more than 2 steps ahead of everyone else.

We present our 2021 showreel.

a video tells more than a thousand words. click play and get a glimpse of how we do marketing.

To change is to evolve.

Some above, BUT mostly below the line marketing.

Marketing is an ever evolving entity - especially when your primary target audience consists of kids. That means always keeping our ear to the ground, adapting and changing in our never ending exploration for new opportunities.

For that very reason, we made a recent transformation from mostly above the line marketing to mainly below the line.

But we could talk all day about this stuff, so why don’t you let us know if you’d like to find out more?

Contact us

with a little help from our friends.

these are our marketing collaborators.

Our in-house marketing team do a lot of the heavy lifting - but you don’t get far without a little help from friends. And that’s why we’ve teamed up with some of the very best Nordic agencies, when it comes to content creation for kids, media planning and distribution and POS development and production.

Here’s a few of our very best friends..