we want to be the preferred distributor for all major toy brands in the nordics.
Our mission is clear.
We’re well on our way…
but there’s still work to be done.
It all started back in 2011, when our two founders set out with the goal of being the preferred distribution partner for innovative toys in the Nordics.
Our vision has changed a little since then. Today we’re well on our way to achieving it, with 23 employees now working in offices across 4 countries and annual revenues in excess €24 million.
PROXY FACTS.
Enough talk about our history and where we’re headed. Let’s look at where we are right now.
Since we’ve been growing for the last 9 years (and still are), these numbers might not be up to date. Sorry about that.
Cheers mate!
We’re a part of Character in the uk.
Character Group is a UK based toy distributor, who’s listed on the London Stock Exchange. Back in 2018 we joined forces, when they acquired 55% equity holding in PROXY. In 2020 CO decided to acquire the rest of PROXY and now own 100% of us.
Together we share around 70% of our toy brands, handles compliance together and shares an ambition for world domination.