Gotta catch em all!
we’re the nordic distributor of pokémon toys.
the story of PROXY and Pokémon.
here’s what you need to know.
It was 2018 when Pokémon and PROXY joined forces. Now, to say that PROXY = Pokémon fans, is the understatement of the century. So, to finally be able to work with this much-loved brand, is still something that we celebrate on a daily basis.
And the story of PROXY and Pokémon, has been one big love story ever since. Since 2019 we’ve managed to develop the brand by over 200% - and we expect that number to rise to 300% within the next couple of years.
What’s our secret, you might ask? Scroll down to get some of the answers… The rest we’ll tell you over a cup of coffee. Click the button if you fancy a cup.
Wow! that’s a lot of Pokémon.
business is booming.
A single-minded focus and a strong team effort, paved the way for converting the Nordic consumers and retailers into die-hard Pokémon fans.
Ohh yes… Almost forgot! We managed to launch Pokémon in Finland for the very first time. Welcome onboard, Finland!
Spoiler alert! Things are good.
You can find pokémon everywhere.
Since 2019, we’ve managed to increase distribution by nearly 200% since 2019. So, you have us to thank, when you run into Squirtle and Pikachu wherever you look.
A big part of the proxy secret sauce.
the marketing behind our pokémon success.
Branding unnecessary. It’s all about execution.
how we brought the Pokémon universe to the shops.
2021 marks the 25th year anniversary of Pokémon. Films, games, animated series, clothing collaborations… In other words - Pokémon is doing pretty well in the branding department.
So, we set out to deliver the same presence in-store in all the Nordic markets. And here’s how we went about doing it...
From Kids Coolshop.
Our 360 displays. Great from any angle.
Pokémon at Lekia.
Multiple section design. All by us.
don’t be a stranger.
Want to know more about how we drive our brands and create results? Well… Don’t be a stranger! Click the button and we’ll be talking before you know it.